about

Hi! I’m Brooke Egelston, a brand strategist and content creator based in Austin, Texas. I am somewhat obsessed with strategic storytelling through visual mediums, and always thrilled to get to work collaboratively with clients. I am committed to creating cohesive content that connects with audiences and strengthens brand/client partnerships.

I have led and contributed to campaigns for clients such as KPG Hospitality, Kung Fu Saloon, AlterG Anti-Gravity Treadmills, and Dallas Creative Collective.

Recently, I have been interested into transitioning away from primarily providing creative to offering backend set up and organization, with a marketing focus. If you or your company are looking for someone to help with digital asset organization or to create standard operating procedures, please get in touch.

(scroll for full resume, best viewed on desktop )

freelance projects

Jan 2025 — Present
Dallas Creative Collective
Dallas, TX

Nov 2023 — Jan 2025
JLS Hospitality
Dallas, TX

I provide ongoing freelance support, assisting with foundational digital setup and organization. My work includes setting up Google Workspace and a professional Gmail account, initiating the business’s Google Business profile, and organizing digital assets for marketing and administration. I also provided the client with consulting on introductory social media strategies to help establish a consistent online presence.

I led the development of the brand’s visual identity, including logo design, color palette, and typography. I designed and launched the company website, set up social media accounts, and executed initial campaign strategies to build online presence. My work also included setting up a Google Business profile, Google Workspace, and business Gmail, as well as organizing key logins and digital assets. To increase visibility, I listed the business on relevant event and wedding platforms and implemented basic SEO best practices.

2021 — Jan 2023
Round Rock Tavern
Round Rock, TX

I provided comprehensive marketing and content creation direction for Round Rock Tavern and its sister concept, Hoot + Annie. My work included revamping Round Rock Tavern’s social media presence and website, as well as developing the full brand identity and online presence for Hoot + Annie. I created content social media accounts for both concepts, promoted live events through digital and print materials, and maintained ongoing event visibility across platforms.

corporate experience

Nov 2020 — 2022
AlterG Anti-Gravity Treadmill
International

I supported the Marketing Director by managing social media platforms and creating targeted content to engage audiences and increase brand visibility. I collaborated with the sales team to align messaging with lead generation goals and consulted on SEO strategies to improve search performance and reach.

2020 — 2021

Client Success Manager

Sip Creatives
Austin, TX

I oversaw client relationships, creative deliverables, and internal processes. I managed multiple client accounts and remote team members while contributing directly to graphic design, copywriting, and website maintenance. I streamlined the company’s SOPs into a more efficient and organized system, improving day-to-day operations.

2014 — 2019

Marketing Director

KPG Hospitality
Austin, TX

I led the creation and execution of integrated marketing plans and budgets, aligning brand strategy with measurable results. I developed and managed all creative assets — from digital to print — including copywriting, graphic design, web content, social media, PR, and community engagement. I hired and managed a Social Media Manager, and through in-house content creation, I eliminated the need for third-party design, PR, and social media support, reducing overall costs.

education

2018 — 2019
Austin Community College
Austin, TX

Completed courses with a 4.0 in Graphic Design, including Basic Graphic Design, Digital Publishing I, Digital Imaging I, and Vector Graphic Production.

2008 — 2012
University of Oklahoma
Norman, OK

Bachelor of Arts in Mass Communication with an emphasis on Public Relations

skills

Content Marketing

  • Social Media Strategy + Execution

  • Content Creation (Visual + Written)

  • Campaign Planning + Management

  • Basic SEO Implementation

Digital Organization + Admin

  • Digital Asset Management

  • File + Cloud Organization Systems

  • Login + Workflow Documentation

  • Full Google Business set up + management

Technical

  • Website Building (Wordpress + Squarespace)

  • Adobe Creative Suite

  • Canva

  • Google Workspace

  • Social Media Management Tools

  • Basic SEO Tools

Creative + Branding

  • Brand Development + Strategy

  • Visual Identity Design

  • Tone + Voice Definition

  • Brand Positioning

2014 — 2015

Office Manager

KPG Hospitality
Austin, TX

I supported five executives and a team of ten by overseeing daily operations, managing schedules, and ensuring a smooth, efficient workplace. I developed and implemented new office procedures that improved productivity and reduced unnecessary expenses. In addition to administrative duties, I managed the company’s website and social media profiles, and served as the first point of contact by screening and directing an average of 20 calls per day.